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Redken hair styling
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URBAN EXPERIMENT

Transform and alter hair texture to create cutting edge, avant-garde styles.

The inspiration
Styling innovation meets creative expression. From the urban NYC underground of diverse subcultures, eclectic fashion and nonconformist attitudes, these styling products create never before seen textures on hair... gritty... plush... twisted... severe.
Don’t follow. Innovate.

 

© Redken 5th Avenue NYC shows you "what's happening on the street" including the latest
hair and fashion trends, color, haircare and styling tips, product information, free
giveaways and a virtual tour of the world-renowned educational facility, The Exchange.
Redken products are available exclusively in fine salons around the world.